AIMER was created with the goal of optimising pasture utilisation, helping farmers extract more value from every paddock while reducing inputs and environmental impact. Founded in Waikato, AIMER combines computer vision and propietary models to measure pasture in real time and translate those insights into practical grazing and feed decisions. Using everyday devices and farm data, the platform maps pasture quantity and quality, forecasts growth, and recommends rotations and allocations that align with each farm’s goals. By turning measurement into simple, timely actions, AIMER improves animal performance while streamlining pasture management processes. With promising on-farm adoption in New Zealand and partnerships across the dairy and beef sectors, AIMER is advancing towards broader commercial rollout and international expansion, bringing scalable, data-driven pasture management to farmers globally.